Switch

Branding for a carbon-neutral EV company.

Although they've got some impressive tech, Switch didn't want to appear too aloof or futuristic. They believe everyone has the right to be part of the protection of our planet and aim to make zero-emission transportation friendly and accessible for all.

Working as part of a close-knit team of five, we kicked off with audience segmentation and strategy. I then crafted an approachable tone of voice and applied it across different elements, including the website, bus wraps, video scripts, event signage and social media.


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